Know Your Traffic : How to Track with UTM Parameters
Use UTM parameters to know where your traffic and conversions are coming from.
Knowing where your website traffic is coming from can be crucial. Does your traffic come from your social media channels? Or maybe from your blog? Which paid acquisition channel is bringing you more users? Where do you get your highest quality users from?
Fortunately, there is a very easy way to answer those questions by using UTM parameters for tracking.
What are UTM parameters?
UTM parameters are simple additions of tags that can be added to URLs. The UTM parameters contain the needed data for tracking, like which channel and campaign deliver traffic to your website. You decide what to enter as UTM parameters, so it’s easy to identify the different parameters later on when analyzing traffic on Google Analytics (or any other tracking system that supports it like Mixpanel). Once a URL with UTM parameters gets clicked on, Google Analytics gets all the data from the UTM parameters on the URL, and it’s possible to segment the traffic.…