How to use humor to increase your conversion rate. Seriously
I can clearly remember the day I stopped taking my product too seriously. My Chrome browser crashed, for the fifth time that day, before noon. The following appeared on my screen :
for all you non-geek readers out there – please see Star Wars – “The Empire strikes back”
Google got me to like them, once again, exactly at the point when I would normally go back to my Firefox. They were being funny and obviously didn’t take themselves too seriously and this gave me the feeling of ‘it’s OK, it can happen to anyone’, rather than what most users (including myself) usually feel when any software crashes.…