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Iris Shoor
By Iris Shoor May 17, 2013

How To Hire Ninjas : The Secret Advantage Of Small Startups

17 May 2013

How To Hire Ninjas : The Secret Advantage Of Small Startups

This post was originally published on

The post is also a part of this really great book “Managing Startups: Best Blog Posts” published by O’reilly in May 2013

Ninja CV

Call them ‘ninjas’, ‘rock stars’ or just great developers if you like. Other than being very talented, they all share one thing in common — it’s unbelievably hard to bring them onboard your company. And as if competing with other companies for the same talent wasn’t enough, being a startup just adds more challenges to the equation.

Your startup may be the next Google/Facebook/Instagram, but until then – how can you convince the best talents out there to join a company where the CEO’s office is an IKEA desk? Here’s one answer — recruit like a startup, in a creative and agile way, doing things the way big companies can’t. Over the last 5 years, I’ve interviewed over 250 candidates and recruited dozens of great engineers.…

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04 Dec 2012

The ‘What Others Are Doing’ Trap

What Others Are Doing Main Image


You would expect a second startup to be all about using experience gained so far. It’s not. It’s about having the courage to follow your intuitions.
It’s about losing the fear of having a different type of product, team or marketing strategy from other successful companies.

When approaching any new task, from designing the product to writing your pitch, it seems most natural to research what similar companies are doing and follow their lead with your own content. But, following someone else’s steps when creating a new element for your company is exactly the opposite of what startups are all about. Don’t get me wrong, I’m not against learning, getting inspiration and implementing others’ lessons, I just think that doing that as a starting point can lead to failure.

Want To Avoid Outsourcing Your Ideas? Stay Away From The ‘How It Should Look Like’ Approach

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