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Iris Shoor
By Iris Shoor December 04, 2012

The ‘What Others Are Doing’ Trap

04 Dec 2012

The ‘What Others Are Doing’ Trap

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You would expect a second startup to be all about using experience gained so far. It’s not. It’s about having the courage to follow your intuitions.
It’s about losing the fear of having a different type of product, team or marketing strategy from other successful companies.

When approaching any new task, from designing the product to writing your pitch, it seems most natural to research what similar companies are doing and follow their lead with your own content. But, following someone else’s steps when creating a new element for your company is exactly the opposite of what startups are all about. Don’t get me wrong, I’m not against learning, getting inspiration and implementing others’ lessons, I just think that doing that as a starting point can lead to failure.

Want To Avoid Outsourcing Your Ideas? Stay Away From The ‘How It Should Look Like’ Approach

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