Facebook vs LinkedIn – Why Facebook Is Better for B2B Marketing
6 Main reasons B2B marketers should use Facebook ads.
It is common to think that B2B advertisers should use LinkedIn ads first. It makes sense since LinkedIn is a business network, but Facebook is actually a better channel for B2B advertising.
What Makes Facebook better than LinkedIn?
While LinkedIn is great to target people based on their job titles and employers (Facebook can do it as well), it still lacks focused targeting abilities. Furthermore, there’s no decent tracking of the results, whereas LinkedIn launched a conversion tracking pixel as recently as the second half of 2016. Before that, you couldn’t gauge your ad’s performance on the LinkedIn dashboard, beyond impressions and clicks.
Facebook, on the other hand, has better targeting abilities, greater traffic volumes, a better variety of ad types and, is generally, more cost-effective than LinkedIn. In addition, Facebook has a very efficient optimization algorithm that helps scale your campaigns and keep them effective.…