This is not another post about conversion rates tips or beautiful landing pages. This post describes our accurate, step-by-step method for conversion rate optimization that got our B2B SaaS landing page a 33% conversion rate, and anyone can follow.
Getting many website visitors is nice, but an absolute waste if you are not able to convert a good portion of them into actual users.
Here at Oribi, we take our conversion rate optimization very seriously and give it a lot of attention and much effort. We optimize our website and landing pages in a very strict, planned and data-driven way.
Our goal and strategy
Our goal was straightforward – Getting people who have never heard of Oribi to sign up for our analytics tool, and install our tracking code on their website.
Our strategy was not only about the creatives and messaging. Our main focus was to run A/B tests, accurately measure our results and be completely data-driven.…