Optimizing your AdWords campaigns can be a huge headache. Endlessly going through multiple campaigns, ad groups and keywords, is exhausting, and in many cases ineffective. In this post, we will share seven surprising ways you may have never thought of to quickly optimize your AdWords campaigns, and see a huge improvement with very little efforts.
1. Don’t always be number one
Average position is one of the most followed metrics by paid search marketers, who are constantly trying to rank higher than the competition and reach the 1st position. Having your ad appear as the first one at the top of the search results page will certainly get you more traffic, but does it really pay off? The answer is – most likely no!
Being in the first position usually requires a much higher bid compared to what it takes to be second or third, even if you have a high-quality score, and in most cases will dramatically increase your CPA, up to the point that it is not cost effective.…