7 ways to boost downloads in less than a week, for under $1000
Now that I’ve written about how AutoCAD WS made it from 0 to 10M downloads, here is the extreme version or, in other words – the cheat sheet. While the ‘Guerrilla marketing’ guide is more about the strategy, these are seven quick, cheap and easy to implement tactics that help increase downloads. Each one of these tactics helped us (and other companies) increase our downloads by about 0.5 – 5%. God is in the details, and so is the download rate.
1. Localize the App Store/ Google Play description
Whether the app itself is localized or not, localizing its description in the App Store/ Google Play helps you reach more users by organic search. It also increases the chances that users who reach your app page will end up downloading it. We used online human translation services like OneHourTranslation which worked fine for us. A pretty long description cost us about $75 per language.…