Tracking Content Performance through Google Tag Manager Triggers
Google Analytics deserves some credit when it comes to getting a comprehensive review of your site’s performance, about its traffic flow, distribution of channels, and how many new users a particular page was able to attract. But that’s merely enough to survive in our aggressive online environment. Sadly, Google Analytics doesn’t have the answers to some of the most asked questions. It’s not going to tell you if your content is up to a certain standard or not. There are different tools, thoroughly described in this article, that will help you choose the right topic, make your post more visually appealing, and also help you with its distribution. As for the metrics, bounce and exit rates are overall good and informative, but you shouldn’t rely on them because you won’t know for sure if a user stayed on your page while diligently reading your content, or if he opened a page, scrolled a few times and went to get a coffee.…
