Boost your Facebook advertising results with easy to set up and super effective audiences (and one bonus audience you didn’t know you need to exclude).
Retargeting (can also be called remarketing) is an extremely powerful way of improving your Facebook ads results. This article will teach you how to take FULL advantage of the Facebook retargeting abilities by creating the right retargeting audiences.
Why use retargeting?
Retargeting enables you to significantly reduce your user acquisition costs by getting back users who already visited your site and did not convert (by convert I mean subscribed, signed up, purchased or whatever you are trying to achieve). Since you already managed to attract them to your site once, most likely what you’re offering is relevant to them, and there’s a good chance you can turn them into customers.
Since you already know what they are interested in, you can easily fit the right ads to the right people.…