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By Asi Dayan November 28, 2017

How to Create Facebook Retargeting Audiences for Killer Results

28 Nov 2017

How to Create Facebook Retargeting Audiences for Killer Results

Boost your Facebook advertising results with easy to set up and super effective audiences (and one bonus audience you didn’t know you need to exclude).

Retargeting (can also be called remarketing) is an extremely powerful way of improving your Facebook ads results. This article will teach you how to take FULL advantage of the Facebook retargeting abilities by creating the right retargeting audiences.

Why use retargeting?

Retargeting enables you to significantly reduce your user acquisition costs by getting back users who already visited your site and did not convert (by convert I mean subscribed, signed up, purchased or whatever you are trying to achieve). Since you already managed to attract them to your site once, most likely what you’re offering is relevant to them, and there’s a good chance you can turn them into customers.

Since you already know what they are interested in, you can easily fit the right ads to the right people.…

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23 Feb 2017

Stop Choosing the Wrong Facebook Campaign Objective

Choosing the right or wrong campaign objective on Facebook make the difference between a major success to a colossal failure. Learn how to choose the right campaign objective, that really serves your goal. In some cases, It is not necessarily the obvious one.

When setting up a new campaign on Facebook, the first step you are required to do is choosing the campaign objective. The purpose of choosing a campaign objective is letting Facebook know what you are aiming to get with your budget. It can be conversions, leads, website traffic, page likes, and more.

The objective you choose will affect your targeting, optimization options, and ad types. Therefore, you can only choose one objective per campaign.

For example, if you choose Website clicks, your default bid will be per click, and Facebook will optimize your ads to get as many clicks as possible at the optimal price.

There are a few campaign objectives to choose from:


Brand awareness – Make people more familiar with your brand

When choosing Brand awareness as the campaign objective, your campaign is optimized to reach as many people as possible, who are more likely to pay attention to your ads.

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09 Jan 2017

The Ultimate Facebook Ads Guide: I Spent $3M on Facebook Ads and This Is Everything I Know About It

The Facebook ads guide to learn absolutely everything there is to know about Facebook ads and how to completely master it to get killer results. Get all the information, tips, hacks and insights in one place.

Let’s get started

Why Facebook ads?

There are endless reasons to use Facebook ads and it will be impossible to count and explain all of them in this post. To make it short – Facebook is currently the most effective digital marketing channel. It’s not only the best in its vast and accurate targeting options, creativity and optimization. In most cases, Facebook is also the cheapest way to achieve your goals. No matter if you are a B2B or a B2C marketer, or if you are promoting a mobile app or a fin-tech startup – Facebook has a great solution for you.

Add that to the fact that people are spending time on Facebook more than other digital channels.…

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23 Nov 2016

The Ridiculously Powerful Facebook Page Engagement Audience

Facebook made it possible for advertisers to create a custom audience based on people who interacted with their Facebook page. This ability opens up a new way for page owners to leverage their Facebook page engagement, and reach those users with highly targeted ads.

Why use the Facebook page custom audience?

The new Facebook page engagement custom audience is a great way to target users who already showed an interest in your product or offer. It is similar to creating remarketing custom audiences, but much easier to get since you can collect people who haven’t made it yet to your website. All they need to do to become a part of your page engagement custom audience is to make any minimal interaction with your Facebook page. As in remarketing, you can segment your audiences by the type of engagement, and display super targeted and relevant ads to the right people. For example, you can create a custom audience that is based specifically on people who interacted with your page posts in the last 7 days and present relevant ads to them according to your published posts from the last seven days.…

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13 Nov 2016

Reach More People on Facebook with the Interests Targeting Expansion

Let Facebook automatically expand your interests targeting and show your ads to more relevant people, but only if it can get you better results.

One of the most powerful and easiest ways to get the right people to see your ads on Facebook is using interests targeting. Many advertisers get great results by using the right interests in their ad sets, but unfortunately, it can be very challenging to find the right interests to use.

The interest targeting expansion helps advertisers to overcome this challenges and reach more people, without manually adding more interests.


When using the interests targeting expansion, you basically allow Facebook to adjust your detailed targeting and automatically add interests to your ad set. Facebook will show your ads to more relevant people but only if it can potentially help you to get better results.

The expansion is not a Lookalikes audience, but the principle is very similar.…

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03 Nov 2016

5 Free Tools Every Facebook Advertiser Must Use

Create better ads, know exactly who to target, and plan your campaigns better, to get the most out of your Facebook advertising budget.

The competition on Facebook is increasing and so are the advertising prices. These 5 essential tools will help you get better results, and maximize your Facebook ads budget.

1. – Get creatively inspired (and spy on your competitors)

A key factor to a winning Facebook campaign is the creative. The right creative can greatly enhance the results, and it is crucial to test various creatives and find the winners. Not to mention the importance of seeing what your competitors are doing. allows you to view the creatives used by other Facebook advertisers. Simply enter a brand name to see their Facebook ads. Furthermore, you can click on the URL used in the ad to view its landing page.


You are able to filter your searches by the type of button used in the ad, was it video or static and more.…

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06 Oct 2016

Facebook Campaign Planner – How to Plan Killer Facebook Campaigns

And stop wasting budget on unnecessary tests.

Finally, you can predict the cost of your Facebook campaigns with the new Facebook campaign planner. Originally made for brand campaigns, but can definitely help in assessing direct response campaigns as well.

One of the great benefits of the planner is that you can create multiple variations, and then choose the one that looks more effective. Choose different settings in each variation, and get their traffic price predictions. Combine that with powerful data about your past marketing performance, such as conversion rates by each campaign, users behavior, and seeing your optimizing opportunities as Oribi offers, and you’re on the right way for killer marketing results.

How to get started with the Campaign Planner?

Step 1 – Access the Campaign Planner

Click on the top menu button of the Ads Manager or Power Editor, and open the “All Tools” list.…

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