Cro | Oribi Blog

07 Aug 2017

How We Got an OUTRAGEOUS 33% Conversion Rate

This is not another post about conversion rates tips or beautiful landing pages. This post describes our accurate, step-by-step method for conversion rate optimization that got our B2B SaaS landing page a 33% conversion rate, and anyone can follow.

Getting many website visitors is nice, but an absolute waste if you are not able to convert a good portion of them into actual users.

Here at Oribi, we take our conversion rate optimization very seriously and give it a lot of attention and much effort. We optimize our website and landing pages in a very strict, planned and data-driven way.

Our goal and strategy

Our goal was straightforward – Getting people who have never heard of Oribi to sign up for our analytics tool, and install our tracking code on their website.

Our strategy was not only about the creatives and messaging. Our main focus was to run A/B tests, accurately measure our results and be completely data-driven.…

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11 Dec 2016

What Is Full-Funnel Marketing?

And why you should definitely switch to it – Take your budget to its full potential with full-funnel marketing. Impact every step of the funnel and dramatically increase your ROI.

Many brands use online marketing, content, and SEO as lead generation tools for sales teams. If you’re one of them, and you ‘re still using this old approach, means you don’t fully take the extremely beneficial advantages of the super-powerful abilities available to marketers today. Harnessing the full-funnel marketing approach enables marketers to control the entire sales funnel and use conversion rate optimization to increase the ROI and drive more sales.

What is full-funnel marketing?

Full-funnel marketing is an advanced marketing approach that doesn’t separate the “lead”, or sign-up stage from the rest of the website sales funnel, and considers every step of the funnel, from prospective visitors to paying customers as a part of the marketing efforts. The Full-funnel marketing approach takes into consideration today’s technology abilities and marketers opportunities to impact each step of the funnel.…

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How We Got an OUTRAGEOUS 33% Conversion Rate

How We Got an OUTRAGEOUS 33% Conversion Rate

Our goal and strategy

What Is Full-Funnel Marketing?

And why you should definitely switch to it – Take your budget to its full potential with full-funnel marketing. Impact every step of the funnel and dramatically increase your ROI.

What is full-funnel marketing?

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