The Complete Guerrilla Marketing Guide – from 0 to 10M Downloads
A short version of this post was originally posted on TechCrunch.
This post is the result of a long struggle, learning how to market a mobile app – the main struggle most mobile app entrepreneurs experience. I’m sharing the lessons I’ve learned, in the hope of shortening other entrepreneurs’ marketing learning curve.
I never planned to become a marketer. I was on the product/ Techy/ UX side of things and was quite happy there. In the (first) startup I co-founded, VisualTao (acquired by Autodesk, the product is now AutoCAD WS) we developed a web and mobile CAD app. The technology was innovative, the product was great and the need was clear. We started marketing it by the book – crafting our positioning and working with a PR agency to approach bloggers. This didn’t work. We went at it a second and third time – tweaking our positioning and website once again, adding more product features and writing to more bloggers.…