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By Asi Dayan March 02, 2017

Supercharge Your SEM with Single Keyword Ad Groups

02 Mar 2017

Supercharge Your SEM with Single Keyword Ad Groups

Outrank your competition, lower your costs, and significantly improve your marketing results and ROI with single-keyword ad groups!

Getting better results from AdWords and Bing Ads can sometimes seem like an impossible mission, especially when competing with large-scale advertisers with deep pockets. Learn why and how to use single-keyword ad groups, to beat your competition and maximize results.

What are single-keyword ad groups?

Single-keyword ad groups are exactly what they sound like – ad groups that contain one keyword only. The only thing that can be a bit confusing, is that it’s actually one keyword, but it can be of different match types, so Google or Bing will actually consider it as two or three keywords, depending on which match types you are using.

A single-keyword ad group with multiple match type will look like this:

Screen Shot 2017-03-01 at 6.42.59 PM

As you can see, it’s the same keyword “oribi analytics”, but in exact, phrase and modified broad match types.…

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01 Feb 2017

7 Surprising Ways to Improve Your AdWords Campaigns

Optimizing your AdWords campaigns can be a huge headache. Endlessly going through multiple campaigns, ad groups and keywords, is exhausting, and in many cases ineffective. In this post, we will share seven surprising ways you may have never thought of to quickly optimize your AdWords campaigns, and see a huge improvement with very little efforts.

1. Don’t always be number one

Average position is one of the most followed metrics by paid search marketers, who are constantly trying to rank higher than the competition and reach the 1st position. Having your ad appear as the first one at the top of the search results page will certainly get you more traffic, but does it really pay off? The answer is – most likely no!

Being in the first position usually requires a much higher bid compared to what it takes to be second or third, even if you have a high-quality score, and in most cases will dramatically increase your CPA, up to the point that it is not cost effective.…

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26 Jan 2017

5 Weird Google Analytics Issues You’ve Always Wondered About

Google Analytics is an extremely powerful tool for analyzing and optimizing your website and traffic, but it is far from being simple to use and understand. We often see the same questions being repeatedly asked by various users about weird things in Google Analytics.

We gathered five repeated questions and simplified their answers.

1. Where is the A/B testing section and how to use it?

You’ve probably heard that it is possible to create A/B tests with Google Analytics, but there’s nothing about A/B testing in your account. Well, the ability to create A/B tests exist in your account, but it’s called Experiments, and it’s in the Behavior section of Google Analytics.

As in other A/B testing tools, Google allows you to match two different variations of text, designs or any change you wish to examine and compare their performance, by your selected goal. A goal can be page views, bounce rate, conversions etc.

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22 Nov 2016

6 Google Analytics Updates from 2016 You Should Start Using

Now more than ever, it is crucial for every website owner and marketer to take data-driven decisions. Knowing your way around Google analytics and staying updated with the changes and improvements Google is rolling out is a key factor to achieve that. In this post, we will review the six most valuable Google Analytics updates from 2016 and the reasons you should use them.


1. Move Google analytics properties between accounts

Most Google Analytics users have a primary account customized according to their particular needs and preferences, however, some users maintain secondary accounts. This new feature assists the import of all your hard work from one account to other accounts.

You are now able to safely move properties between different Google analytics accounts and change the accounts structure. The relocated property will not be change beyond its location in a different Google analytics account.…

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