Outrank your competition, lower your costs, and significantly improve your marketing results and ROI with single-keyword ad groups!
Getting better results from AdWords and Bing Ads can sometimes seem like an impossible mission, especially when competing with large-scale advertisers with deep pockets. Learn why and how to use single-keyword ad groups, to beat your competition and maximize results.
What are single-keyword ad groups?
Single-keyword ad groups are exactly what they sound like – ad groups that contain one keyword only. The only thing that can be a bit confusing, is that it’s actually one keyword, but it can be of different match types, so Google or Bing will actually consider it as two or three keywords, depending on which match types you are using.
A single-keyword ad group with multiple match type will look like this:
As you can see, it’s the same keyword “oribi analytics”, but in exact, phrase and modified broad match types.…