How We Got 20% More Traffic in 16 Hours by Editing Our Top Blog Posts [Oribi Use Case]

Writing one good quality new blog post can take days and increase traffic to your product by only 1 to 2%. We’ll show you the exact edits we made to our top blog posts in around 16 hours that increased traffic to our product site by 20%. We used both Google Search Console and Oribi to analyse the posts and found, what now seems like, obvious gaps.

Content

1. Our traffic before we made changes.
2. Our traffic after we made changes.
3. How Google Search Console shows us user intent.
4. How Oribi showed us our highest converting posts and links.
5. The 4 edits we made to increase traffic to our product by 20%.

See traffic to Upscope before changes were made

Traffic to blog.upscope.io was around 500 people per day.

Traffic to our main product site Upscope.io was around 90 on average.

Below, the data covers the unique traffic that comes to the main Upscope product site via the blog and other sources.…

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How Analytics Can Inform Branding on Your Website

Branding should be agile. This is about showing your audience you’re listening and you’re paying attention to what they value.

This isn’t about changing the core of your brand. This is about adjusting focus and altering images while remaining contiguous to your core.

Think of branding as identity and substance. Your actions define your brand to your audience. People adjust their actions and how they present themselves as they receive social input, and your brand must also be able to adjust. This could be as simple as changing the colors on your website. So how do you know which aspects of your brand should change and which should stay the same?

Heed the mantra of marketing and branding: know your audience. You could rely on intuition and first-hand observation, but the internet is now a primary touchpoint. To get to know your audience online and gain certainty, instead of playing a guessing game, use analytics and determine where to point your analysis.…

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We analyzed 50 ‘Marketing Projections for 2018’ posts. Which trends repeat the most?

Over the last couple of weeks, leading marketing blogs released their projections for 2018 – Which trends will dominate the market? Which topics will remain hot? Which trends are about to die? It’s no secret that the best way to get to accurate projections is via the ‘wisdom of the crowd.’ So, we selected 50 articles by the top influencers and blogs, mapped their projections and analyzed which ones repeated most. It led us to the following list.

Meet the methods, mediums and tool types you’re most likely to start using in 2018:

The year of AI – 35 out of 50 bloggers project this trend

Everybody is betting their chips on AI, machine learning, and bots. Most of the other trends on this list are already a big part of our day to day, but AI is the hottest trend, and it doesn’t yet affect most marketing methods.

Let’s take a step back from the ‘buzzwords’ and see how it will likely change our day to day work.…

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How to Keep Getting Leads, Conversions and Sales over Christmas

Don’t let the holiday slow your business down – Get five new and creative ideas to keep getting leads, conversions and sales on your website over the Christmas period.

It’s that time of the year again. Christmas is just around the corner, which is great. Well. Not for all businesses. December can be the hardest time of the year for those companies that find it much harder to maintain business and keep generating leads. Most B2B, and even many B2C companies see a significant drop in their lead generation rate, sometimes even decreasing by 95%.

While there may seem to be little to be done about it, this is actually a great time to get creative and do things a bit differently.

Here are our five awesome suggestions and ideas to keep getting leads, conversions, and sales during the holiday:

1. Shift your digital advertising budget – Handout holiday giveaways instead

During the holidays, more advertisers compete to reach the same audience, which means advertising costs become extremely high.…

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