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By Guest Contributor January 22, 2019

How We Got 20% More Traffic in 16 Hours by Editing Our Top Blog Posts [Oribi Use Case]

22 Jan 2019

How We Got 20% More Traffic in 16 Hours by Editing Our Top Blog Posts [Oribi Use Case]

Writing one good quality new blog post can take days and increase traffic to your product by only 1 to 2%. We’ll show you the exact edits we made to our top blog posts in around 16 hours that increased traffic to our product site by 20%. We used both Google Search Console and Oribi to analyse the posts and found, what now seems like, obvious gaps.


  1. Our traffic before we made changes.
  2. Our traffic after we made changes.
  3. How Google Search Console shows us user intent.
  4. How Oribi showed us our highest converting posts and links.
  5. The 4 edits we made to increase traffic to our product by 20%.

See traffic to Upscope before changes were made

Traffic to was around 500 people per day.

Traffic to our main product site was around 90 on average.

Below, the data covers the unique traffic that comes to the main Upscope product site via the blog and other sources.…

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07 Mar 2018

Tracking Content Performance through Google Tag Manager Triggers

Google Analytics deserves some credit when it comes to getting a comprehensive review of your site’s performance, about its traffic flow, distribution of channels, and how many new users a particular page was able to attract. But that’s merely enough to survive in our aggressive online environment. Sadly, Google Analytics doesn’t have the answers to some of the most asked questions. It’s not going to tell you if your content is up to a certain standard or not. There are different tools, thoroughly described in this article, that will help you choose the right topic, make your post more visually appealing, and also help you with its distribution. As for the metrics, bounce and exit rates are overall good and informative, but you shouldn’t rely on them because you won’t know for sure if a user stayed on your page while diligently reading your content, or if he opened a page, scrolled a few times and went to get a coffee.

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15 Feb 2018

How Analytics Can Inform Branding on Your Website

Branding should be agile. This is about showing your audience you’re listening and you’re paying attention to what they value.

This isn’t about changing the core of your brand. This is about adjusting focus and altering images while remaining contiguous to your core.

Think of branding as identity and substance. Your actions define your brand to your audience. People adjust their actions and how they present themselves as they receive social input, and your brand must also be able to adjust. This could be as simple as changing the colors on your website. So how do you know which aspects of your brand should change and which should stay the same?

Heed the mantra of marketing and branding: know your audience. You could rely on intuition and first-hand observation, but the internet is now a primary touchpoint. To get to know your audience online and gain certainty, instead of playing a guessing game, use analytics and determine where to point your analysis.

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31 Jan 2018

30 Must-Try Google Data Studio Templates for Every Marketer

Last year, Google spread some joy among marketers when offering their visualization tool Data Studio free for unlimited reports. The tool is a heaven for data visualization fans, allowing you to create interactive reports and share it with others – without having to download endless data and building charts in Excel sheets.

Once you have your data available in a Google Sheet and connected with Google Data Studio, you can start connecting the dots and build your reports.

To help you get started, we’ve collected a list of 30 ready-to-go and free templates to serve your needs. Starting with templates every marketer should start using, you can also straight away jump to the more specific fields, namely Website Performance, SEO & Online Advertising, Social Media Management, Content Marketing & Blogs, and eCommerce.

Read on to find the best Data Studio templates for you that will boost your next reports and keep your boss speechless – except for asking you to forward it, maybe.

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11 Jan 2018

We analyzed 50 ‘Marketing Projections for 2018’ posts. Which trends repeat the most?

Over the last couple of weeks, leading marketing blogs released their projections for 2018 – Which trends will dominate the market? Which topics will remain hot? Which trends are about to die? It’s no secret that the best way to get to accurate projections is via the ‘wisdom of the crowd.’ So, we selected 50 articles by the top influencers and blogs, mapped their projections and analyzed which ones repeated most. It led us to the following list.

Meet the methods, mediums and tool types you’re most likely to start using in 2018:

The year of AI – 35 out of 50 bloggers project this trend

Everybody is betting their chips on AI, machine learning, and bots. Most of the other trends on this list are already a big part of our day to day, but AI is the hottest trend, and it doesn’t yet affect most marketing methods.

Let’s take a step back from the ‘buzzwords’ and see how it will likely change our day to day work.

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01 Jan 2018

9 Insanely Effective Chrome Extensions for Marketers

We wrapped up a list of nine Chrome extensions that will help you take your marketing results to the next level.

Discover great content, track your users, write better, spy on your competitors and more. Make these Chrome extensions an essential part of your marketing stack and make your day to day work even more efficient.

1. Zest

Zest is a Chrome new-tab extension that constantly offers you a high-quality content, which is suggested by other marketers. Basically, Zest distills the information overload by using its own community members.

Here’s how it works – Any user can suggest content. Once suggested, the piece of content is being reviewed by multiple other Zest members until it gets to a moderator which then schedule the article to be published on the Zest feed. This way, Zest help you make sure you’re only receiving high-quality content and kills the information overload that’s wasting your time.…

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12 Dec 2017

How to Keep Getting Leads, Conversions and Sales over Christmas

Don’t let the holiday slow your business down – Get five new and creative ideas to keep getting leads, conversions and sales on your website over the Christmas period.

It’s that time of the year again. Christmas is just around the corner, which is great. Well. Not for all businesses. December can be the hardest time of the year for those companies that find it much harder to maintain business and keep generating leads. Most B2B, and even many B2C companies see a significant drop in their lead generation rate, sometimes even decreasing by 95%.

While there may seem to be little to be done about it, this is actually a great time to get creative and do things a bit differently.

Here are our five awesome suggestions and ideas to keep getting leads, conversions, and sales during the holiday:

1. Shift your digital advertising budget – Handout holiday giveaways instead

During the holidays, more advertisers compete to reach the same audience, which means advertising costs become extremely high.…

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