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Iris Shoor
By Iris Shoor January 11, 2018

We analyzed 50 ‘Marketing Projections for 2018’ posts. Which trends repeat the most?

11 Jan 2018

We analyzed 50 ‘Marketing Projections for 2018’ posts. Which trends repeat the most?

Over the last couple of weeks, leading marketing blogs released their projections for 2018 – Which trends will dominate the market? Which topics will remain hot? Which trends are about to die? It’s no secret that the best way to get to accurate projections is via the ‘wisdom of the crowd.’ So, we selected 50 articles by the top influencers and blogs, mapped their projections and analyzed which ones repeated most. It led us to the following list.

Meet the methods, mediums and tool types you’re most likely to start using in 2018:

The year of AI – 35 out of 50 bloggers project this trend

Everybody is betting their chips on AI, machine learning, and bots. Most of the other trends on this list are already a big part of our day to day, but AI is the hottest trend, and it doesn’t yet affect most marketing methods.

Let’s take a step back from the ‘buzzwords’ and see how it will likely change our day to day work.

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13 Dec 2016

How to continue generating leads over Christmas

Creative ideas for marketing during the holidays and getting new leads while everybody is on vacation.

Snow, Santa, gifts. Christmas is great. Well, not for marketing teams. Starting mid-December, the lead generation rate for B2B and many B2C companies drops, in many cases by up to 95%. It seems there’s nothing to do around this time of the year – advertising costs are crazy, nobody reads professional content and there are no conferences. Well, it’s a great time to get creative – acquire new users and nurture existing ones using tactics which match a time when no one is thinking about work.…

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26 Jan 2016

AdEspresso VS Qwaya – Which tool will help you get better results?

AdEspresso VS Qwaya: An inside look at the features these platforms have to offer,  the onboarding procedures of each and pricing plans. This post will help you decide which Facebook advertising tool is the best choice for your needs.

Take a time machine back to 2013 and you would find Facebook Ads a challenging art to master. Facebook itself has done a lot to improve their classic advertising dashboard, especially the famous Power Editor. But, creating a winning campaign or scaling one is still challenging.

Today there are many products and services built by Facebook Marketing Partners to help advertisers with things that Facebook can’t offer out of the box. Even though there are many Facebook Marketing Partners, very few offer their services to companies with small-to-medium budgets.

AdEspresso and Qwaya are two subscription-based services that don’t require any kind of minimum budget to get started while fitting the majority of Facebook marketers’ needs.

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16 Nov 2015

53 killer tips to boost your Facebook, Twitter and LinkedIn ads

Mastering Facebook, Twitter and LinkedIn ads can be the key to bringing a massive amount of new leads at low costs. While Google Adwords focus is search driven traffic, advertising on social networks opens a new world of opportunities – new audiences, new ways to reach prospects and amazing segmentation options. The goal of this guide is providing easy to implement hacks which can help you reduce your current advertising costs by 80%.


Starting with some basics before diving into more advanced tips:

1. Don’t compete against yourself, make sure not to run campaigns for the same audience at the same time

Basic but not trivial at all. When you run multiple campaigns in parallel that target the same audience you’re actually competing against yourself, causing the bid to be higher. You obviously don’t want to run only one campaign at a time as the best way to improve your campaigns is to have as many tests as possible.…

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14 Apr 2015

29 B2B Growth Hacks – The ULTIMATE List

Getting companies to buy your product starts with getting individuals to hear about it. Every significant sale starts with one person within the company who likes what you’re doing, likes it enough to push it within the organization. While traditional B2B marketing focus was on getting to the ‘right’ people by reaching them directly, growth hacking lets you reach a much wider audience and dramatically increase your chances to get a champion. The main difference, as I see it, between standard to B2B growth hacking is that on B2B you usually need to get to a more targeted audience.

Here are 29 ways to it. 22 out of them don’t require any budget. 17 of them will take you less than 1 day.

Do more with your content – B2B content marketing on steroids

Content marketing is usually strongly aligned to blog posts. But, the more content types you’ll come up with you’re more likely to reach the right audience.…

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23 Oct 2014

The Email Templates That Got 50% Of Our Users To Answer

6 ways to get honest user feedback on your product

Building a successful product is all about repeating this cycle as many times as possible:


“Speak with your users” is one of the most common pieces of advice you’ll hear. The problem is that it’s not that easy. You’ll usually hear back from users who had a really good experience with the product, or from those on the other side of the spectrum – users who experienced technical issues. However, the most important segment are the ones in the middle – those who tried out the product but didn’t buy, who thought it was just OK. How do you get these users to tell you what they don’t like about the product?

Over the last year, thanks to the amazing work of Ophir, Chen, and Alex, we were able to increase the percentage of users who communicated with us and to get their feedback: we went from around 10% to over 50%.…

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12 Aug 2014

Outsourcing Marketing : How $300/mo on oDesk Boosts Our traction by 14%

I’m a strong believer that marketing is an integral part of product and company strategy. Therefore, it can’t be done by agencies or third parties. I don’t believe someone else can write our posts, manage our blog or plan our campaigns. That is why we try to outsource any generic task. I want my marketing team to focus on creating unique content and ideas, rather than working on tasks that don’t require knowledge of our product/domain. Our average monthly outsourcing budget is around $300. It enables us to publish more posts, create better content and increase our conversation rate. Here are the top tasks we outsource and best practices for doing it:

Research based posts generate more traffic. Use oDesk for the research

When I planned our blog strategy, I researched many different blogs to understand which kind of content becomes viral and attracts a large number of readers. One of the most popular content types was research – interesting data backed by numbers and facts.…

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