How We Got 20% More Traffic in 16 Hours by Editing Our Top Blog Posts [Oribi Use Case]

Writing one good quality new blog post can take days and increase traffic to your product by only 1 to 2%. We’ll show you the exact edits we made to our top blog posts in around 16 hours that increased traffic to our product site by 20%. We used both Google Search Console and Oribi to analyse the posts and found, what now seems like, obvious gaps.

Content

1. Our traffic before we made changes.
2. Our traffic after we made changes.
3. How Google Search Console shows us user intent.
4. How Oribi showed us our highest converting posts and links.
5. The 4 edits we made to increase traffic to our product by 20%.

See traffic to Upscope before changes were made

Traffic to blog.upscope.io was around 500 people per day.

Traffic to our main product site Upscope.io was around 90 on average.

Below, the data covers the unique traffic that comes to the main Upscope product site via the blog and other sources.…

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How Analytics Can Inform Branding on Your Website

Branding should be agile. This is about showing your audience you’re listening and you’re paying attention to what they value.

This isn’t about changing the core of your brand. This is about adjusting focus and altering images while remaining contiguous to your core.

Think of branding as identity and substance. Your actions define your brand to your audience. People adjust their actions and how they present themselves as they receive social input, and your brand must also be able to adjust. This could be as simple as changing the colors on your website. So how do you know which aspects of your brand should change and which should stay the same?

Heed the mantra of marketing and branding: know your audience. You could rely on intuition and first-hand observation, but the internet is now a primary touchpoint. To get to know your audience online and gain certainty, instead of playing a guessing game, use analytics and determine where to point your analysis.…

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