By Guest Contributor 22 Jan 2019
Writing one good quality new blog post can take days and increase traffic to your product by only 1 to 2%. We’ll show you the exact edits we made to our top blog posts in around 16 hours that increased traffic to our product site by 20%. We used both Google Search Console and Oribi…
By Guest Contributor 07 Mar 2018
Google Analytics deserves some credit when it comes to getting a comprehensive review of your site’s performance, about its traffic flow, distribution of channels, and how many new users a particular page was able to attract. But that’s merely enough to survive in our aggressive online environment. Sadly, Google Analytics doesn’t have the answers to…
By Guest Contributor 15 Feb 2018
Branding should be agile. This is about showing your audience you’re listening and you’re paying attention to what they value. This isn’t about changing the core of your brand. This is about adjusting focus and altering images while remaining contiguous to your core. Think of branding as identity and substance. Your actions define your brand…
By Sara Nelissen 31 Jan 2018
Last year, Google spread some joy among marketers when offering their visualization tool Data Studio free for unlimited reports. The tool is a heaven for data visualization fans, allowing you to create interactive reports and share it with others – without having to download endless data and building charts in Excel sheets. Once you have…
By Iris Shoor 11 Jan 2018
Over the last couple of weeks, leading marketing blogs released their projections for 2018 – Which trends will dominate the market? Which topics will remain hot? Which trends are about to die? It’s no secret that the best way to get to accurate projections is via the ‘wisdom of the crowd.’ So, we selected 50…
By Asi Dayan 01 Jan 2018
We wrapped up a list of nine Chrome extensions that will help you take your marketing results to the next level. Discover great content, track your users, write better, spy on your competitors and more. Make these Chrome extensions an essential part of your marketing stack and make your day to day work even more efficient.…
By Asi Dayan 12 Dec 2017
Don’t let the holiday slow your business down – Get five new and creative ideas to keep getting leads, conversions and sales on your website over the Christmas period. It’s that time of the year again. Christmas is just around the corner, which is great. Well. Not for all businesses. December can be the hardest…
By Asi Dayan 28 Nov 2017
Boost your Facebook advertising results with easy to set up and super effective audiences (and one bonus audience you didn’t know you need to exclude). Retargeting (can also be called remarketing) is an extremely powerful way of improving your Facebook ads results. This article will teach you how to take FULL advantage of the Facebook retargeting abilities by…
By Asi Dayan 20 Sep 2017
Discover the tools that will help you get the most out of your website and reach your business goals. The success of your business is often reliant on how well your website is performing and actually helping you reach your business goals. Luckily for you, several tools are available which can help you get the…
By Asi Dayan 07 Aug 2017
This is not another post about conversion rates tips or beautiful landing pages. This post describes our accurate, step-by-step method for conversion rate optimization that got our B2B SaaS landing page a 33% conversion rate, and anyone can follow. Getting many website visitors is nice, but an absolute waste if you are not able to…
By Asi Dayan 26 Jul 2017
Tracking conversions across multiple channels can be tricky, but using UTM parameters correctly makes it possible in a simple way. One of the biggest challenges marketers are facing is tracking conversions correctly. A proper conversion tracking leads to a better understanding of how each marketing channel, campaign or ad is performing, and how to allocate…
By Asi Dayan 25 Jun 2017
Learn how to increase your eCommerce sales and revenues by using analytics and taking data-driven decisions with the ultimate eCommerce analytics guide. Any eCommerce website owner’s main goal is to increase its sales and revenues. The most effective way to do so is choosing the right analytics tool (or tools) for your needs, learning how…
By Asi Dayan 11 May 2017
Taking data-driven decisions is the key to successful marketing. Choosing the right marketing analytics tools, measuring your data correctly and optimizing your marketing efforts by it, will make the difference between failing to reach your marketing goals and completely crushing them. In this post, we will review a variety of marketing tools with different goals,…
By Asi Dayan 20 Mar 2017
Google Analytics is the most popular analytics tool, but it has a few major disadvantages. Google Analytics is lacking some important capabilities, which can prevent its users from getting really valuable data about their website, and more importantly, about their users, events and conversions, and how to get more of them. Google Analytics is mainly…
By Asi Dayan 05 Mar 2017
A complete overview of the two analytics tools: MixPanel and Heap Analytics. We’ll compare them by features, abilities, complexity and pricing to help you understand which tool is the right one for you, if at all. Choosing the right analytics tool is a critical decision. Each tool offers different abilities, features, scale, and price ranges.…
By Asi Dayan 02 Mar 2017
Outrank your competition, lower your costs, and significantly improve your marketing results and ROI with single-keyword ad groups! Getting better results from AdWords and Bing Ads can sometimes seem like an impossible mission, especially when competing with large-scale advertisers with deep pockets. Learn why and how to use single-keyword ad groups, to beat your competition and maximize…
By Asi Dayan 23 Feb 2017
Choosing the right or wrong campaign objective on Facebook make the difference between a major success to a colossal failure. Learn how to choose the right campaign objective, that really serves your goal. In some cases, It is not necessarily the obvious one. When setting up a new campaign on Facebook, the first step you…
By Asi Dayan 01 Feb 2017
Optimizing your AdWords campaigns can be a huge headache. Endlessly going through multiple campaigns, ad groups and keywords, is exhausting, and in many cases ineffective. In this post, we will share seven surprising ways you may have never thought of to quickly optimize your AdWords campaigns, and see a huge improvement with very little efforts.…
By Asi Dayan 26 Jan 2017
Google Analytics is an extremely powerful tool for analyzing and optimizing your website and traffic, but it is far from being simple to use and understand. We often see the same questions being repeatedly asked by various users about weird things in Google Analytics. We gathered five repeated questions and simplified their answers. 1. Where…
By Asi Dayan 09 Jan 2017
The Facebook ads guide to learn absolutely everything there is to know about Facebook ads and how to completely master it to get killer results. Get all the information, tips, hacks and insights in one place. Let’s get started Why Facebook ads? There are endless reasons to use Facebook ads and it will be impossible…
By Asi Dayan 22 Dec 2016
Are Bing Ads a part of your search marketing strategy? If the answer is no, it means you are passing up on more than 30% of the search traffic in the US, much lower cost per clicks, and a great chance to easily increase your ROI. 7 Reasons to Add @BingAds to Your Marketing Stack.…
By Iris Shoor 13 Dec 2016
Creative ideas for marketing during the holidays and getting new leads while everybody is on vacation. Snow, Santa, gifts. Christmas is great. Well, not for marketing teams. Starting mid-December, the lead generation rate for B2B and many B2C companies drops, in many cases by up to 95%. It seems there’s nothing to do around this…
By Asi Dayan 11 Dec 2016
And why you should definitely switch to it – Take your budget to its full potential with full-funnel marketing. Impact every step of the funnel and dramatically increase your ROI. Many brands use online marketing, content, and SEO as lead generation tools for sales teams. If you’re one of them, and you ‘re still using this…
By Asi Dayan 30 Nov 2016
Use these SEM tools to rank higher, write better text ads, spy on your competitors strategy, and get more search traffic. With the increasing competition that is making SEM harder and more expensive, it’s crucial for paid search marketers to know every possible trick and use any possible SEM tool that can help beat the…
By Asi Dayan 23 Nov 2016
Facebook made it possible for advertisers to create a custom audience based on people who interacted with their Facebook page. This ability opens up a new way for page owners to leverage their Facebook page engagement, and reach those users with highly targeted ads. Why use the Facebook page custom audience? The new Facebook page engagement custom…
By Asi Dayan 22 Nov 2016
Now more than ever, it is crucial for every website owner and marketer to take data-driven decisions. Knowing your way around Google analytics and staying updated with the changes and improvements Google is rolling out is a key factor to achieve that. In this post, we will review the six most valuable Google Analytics updates from…
By Asi Dayan 13 Nov 2016
Let Facebook automatically expand your interests targeting and show your ads to more relevant people, but only if it can get you better results. One of the most powerful and easiest ways to get the right people to see your ads on Facebook is using interests targeting. Many advertisers get great results by using the…
By Asi Dayan 03 Nov 2016
Create better ads, know exactly who to target, and plan your campaigns better, to get the most out of your Facebook advertising budget. The competition on Facebook is increasing and so are the advertising prices. These 5 essential tools will help you get better results, and maximize your Facebook ads budget. 1. Adicted.io – Get creatively…
By Asi Dayan 19 Oct 2016
Use UTM parameters to know where your traffic and conversions are coming from. Knowing where your website traffic is coming from can be crucial. Does your traffic come from your social media channels? Or maybe from your blog? Which paid acquisition channel is bringing you more users? Where do you get your highest quality users from?…
By Asi Dayan 06 Oct 2016
And stop wasting budget on unnecessary tests. Finally, you can predict the cost of your Facebook campaigns with the new Facebook campaign planner. Originally made for brand campaigns, but can definitely help in assessing direct response campaigns as well. One of the great benefits of the planner is that you can create multiple variations, and…
By Asi Dayan 26 Sep 2016
Make your Facebook Ads budget even more efficient with automated rules. Learn all about why and how you should use automated rules. Creating automated rules is a new and very meaningful feature, that allows advertisers to automate the decision making and management of their campaigns. Setting up automated rules is very easy to do, and do…
By Asi Dayan 21 Sep 2016
6 Main reasons B2B marketers should use Facebook ads. It is common to think that B2B advertisers should use LinkedIn ads first. It makes sense since LinkedIn is a business network, but Facebook is actually a better channel for B2B advertising. What Makes Facebook better than LinkedIn? While LinkedIn is great to target people based…
By Asi Dayan 15 Sep 2016
And what is the difference between them? Getting killer results with Facebook ads starts with knowing everything about the Ads Manager and Power Editor. There are many powerful features, and more are being added on a weekly basis. Knowing all the Hidden features and little-known facts can be a game changer, in your constant efforts to…
By Asi Dayan 08 Sep 2016
Why is the way you name your ad sets is important? Naming your ad sets and ads correctly can be a key factor for success in Facebook advertising, and will help you get better results. Using the right parameters in the names will help you understand which target audience, placements, and creatives performed better, without…
By Asi Dayan 25 Aug 2016
Learn how to adjust your Facebook ad sets budget the right way, and get better results. The way you adjust your ad sets budget has an effect on the performance of your campaigns. In many cases, advertisers change their ad sets budgets, daily or lifetime according to their performance. The question of how much to…
By Asi Dayan 24 Aug 2016
Finally, it’s here. One of the features we’ve been waiting for the most. ‘Replace Text in Names’ will save you a lot of time and hassle, especially for you more advanced advertisers with multiple campaigns and ad sets. Facebook advertisers who manage multiple campaigns know that they can duplicate their campaigns, ad sets or ads.…
By Asi Dayan 21 Aug 2016
Mastering Facebook ads and getting killer results is all about understanding the variety of options you can use. Hidden features and little-known facts can be a game changer and improve your campaigns significantly. So what are the best practices for Facebook advertising? There are dozens of terms every Facebook advertiser should know inside and out.…
By Iris Shoor 26 Jan 2016
AdEspresso VS Qwaya: An inside look at the features these platforms have to offer, the onboarding procedures of each and pricing plans. This post will help you decide which Facebook advertising tool is the best choice for your needs. Take a time machine back to 2013 and you would find Facebook Ads a challenging art…
By Iris Shoor 16 Nov 2015
Mastering Facebook, Twitter and LinkedIn ads can be the key to bringing a massive amount of new leads at low costs. While Google Adwords focus is search driven traffic, advertising on social networks opens a new world of opportunities – new audiences, new ways to reach prospects and amazing segmentation options. The goal of this…
By Iris Shoor 14 Apr 2015
Getting companies to buy your product starts with getting individuals to hear about it. Every significant sale starts with one person within the company who likes what you’re doing, likes it enough to push it within the organization. While traditional B2B marketing focus was on getting to the ‘right’ people by reaching them directly, growth…
By Iris Shoor 23 Oct 2014
6 ways to get honest user feedback on your product Building a successful product is all about repeating this cycle as many times as possible: “Speak with your users” is one of the most common pieces of advice you’ll hear. The problem is that it’s not that easy. You’ll usually hear back from users who…
By Iris Shoor 12 Aug 2014
I’m a strong believer that marketing is an integral part of product and company strategy. Therefore, it can’t be done by agencies or third parties. I don’t believe someone else can write our posts, manage our blog or plan our campaigns. That is why we try to outsource any generic task. I want my marketing…
By Iris Shoor 16 Jul 2014
Writing great content. Choosing the right headline. Getting people to read it. What’s next? Sometimes we tend to neglect the last and most vital part of content marketing – converting blog readers to users. Think of it this way: increasing the conversion from your blog by even 10% gives the same result as raising the…
By Iris Shoor 07 Apr 2014
Unfortunately, writing great content is not enough in order to build a successful blog. Here are 11 channels to use so people will actually read your awesome posts. What makes content marketing successful? In my opinion, it’s 50% about the content and 50% about distributing that content effectively so people will discover your posts. There’s…
By Iris Shoor 23 Feb 2014
Can a team of hard-core backend developers do marketing? One of the main marketing challenges I faced over and over again was how to do effective marketing with a minimal or nonexistent budget. I always relied on the people I worked with, getting them to write, design and help me build creative campaigns. This didn’t…
By Iris Shoor 08 Oct 2013
And why I stopped asking for intros Let’s start with the results – Takipi went into public beta about 5 months ago. Although most of our users reached Takipi through different publications and our blog it was also very important for us to get to some large companies and brands. As Takipi requires installation on…
By Iris Shoor 28 Aug 2013
Getting a peek at successful companies’ Google Analytics is probably a secret wish of most entrepreneurs and marketers. Where do most of their traffic come from? How much is paid traffic? What type of content works best for them? After co-founding Takipi, one of the very first steps I made was to research (like crazy)…
By Iris Shoor 06 Jun 2013
Which posts get the most shares? With which title should you pitch your startup to bloggers? Here’s what I learned from reviewing posts from over 100 blogs, after sorting them from the most shared ones to the least. I’m in an interesting position these days, I lead the marketing at Takipi and the rest of…
By Iris Shoor 17 May 2013
This post was originally published on OnStartups.com The post is also a part of this really great book “Managing Startups: Best Blog Posts” published by O’reilly in May 2013 Call them ‘ninjas’, ‘rock stars’ or just great developers if you like. Other than being very talented, they all share one thing in common — it’s…
By Iris Shoor 23 Mar 2013
This post was originally published on TheNextWeb Autocad WS has over 10M users. For 8.5M of these English is not a first language. Getting localization right that led to a huge growth in our download rate – from about 1500 per day to almost 5000, in less than 6 months.Translating the app is a significant part of…
By Iris Shoor 05 Mar 2013
In this great TED talk – “The art of asking”, Amanda Palmer shares how she built a successful music career, untied herself from a record label, and even managed to enjoy the process by asking – and mastering it. When building a startup asking is your default mode – you need to ask for money,…
By Iris Shoor 10 Feb 2013
The big day has arrived. Your product is ready to launch, you know exactly which bloggers you need to target, and all you have to do now is well, convince them to write about your product with only a few lines of email. Very few. In both of my companies, I managed the marketing of…
By Iris Shoor 12 Dec 2012
Running a successful Facebook fan page is often more about science and accuracy than about socializing. You probably already know this from your personal page – you can post great content at the wrong time or under an unattractive title and it will hardly be noticed. The AutoCAD WS app Facebook fan page now exceeds…
By Iris Shoor 04 Dec 2012
You would expect a second startup to be all about using experience gained so far. It’s not. It’s about having the courage to follow your intuitions. It’s about losing the fear of having a different type of product, team or marketing strategy from other successful companies. When approaching any new task, from designing the…
By Iris Shoor 11 Nov 2012
Building a successful startup is a social game. All the crucial points in your startup’s life are social – convincing investors, understanding what your users are looking for, and even handling your co-founder or best employee who wants to quit just when you need them the most. One of the places I’ve learned the most…
By Iris Shoor 06 Nov 2012
Now that I’ve written about how AutoCAD WS made it from 0 to 10M downloads, here is the extreme version or, in other words – the cheat sheet. While the ‘Guerrilla marketing’ guide is more about the strategy, these are seven quick, cheap and easy to implement tactics that help increase downloads. Each one of these…
By Iris Shoor 06 Nov 2012
I can clearly remember the day I stopped taking my product too seriously. My Chrome browser crashed, for the fifth time that day, before noon. The following appeared on my screen : for all you non-geek readers out there – please see Star Wars – “The Empire strikes back” Google got me to like them,…
By Iris Shoor 29 Oct 2012
A short version of this post was originally posted on TechCrunch. This post is the result of a long struggle, learning how to market a mobile app – the main struggle most mobile app entrepreneurs experience. I’m sharing the lessons I’ve learned, in the hope of shortening other entrepreneurs’ marketing learning curve. I never planned…
