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By Asi Dayan August 21, 2016

Facebook Ads: The Ultimate Dictionary – What the Terms Really Mean

21 Aug 2016

Facebook Ads: The Ultimate Dictionary – What the Terms Really Mean

Mastering Facebook ads and getting killer results is all about understanding the variety of options you can use. Hidden features and little-known facts can be a game changer and improve your campaigns significantly.

So what are the best practices for Facebook advertising?

There are dozens of terms every Facebook advertiser should know inside and out. Facebook offers a very thorough and detailed documentation for each term, in some cases too detailed… We created this dictionary to help you save time and find the needle in the haystack. The dictionary includes a simple but complete description of all the “must-know” terms and best practices & tips.

So how do you start?

First, let’s have a quick introduction to Facebook’s advertising tools.

Facebook Advertising Tools

There are three main tools for advertising on Facebook: Ads Manager, Power Editor & Business Manager. Each of them has a different use, advantages, and disadvantages.

Ads Manager

The Ads Manager is the basic online dashboard to manage your campaigns.…

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