Choosing the right or wrong campaign objective on Facebook make the difference between a major success to a colossal failure. Learn how to choose the right campaign objective, that really serves your goal. In some cases, It is not necessarily the obvious one.
When setting up a new campaign on Facebook, the first step you are required to do is choosing the campaign objective. The purpose of choosing a campaign objective is letting Facebook know what you are aiming to get with your budget. It can be conversions, leads, website traffic, page likes, and more.
The objective you choose will affect your targeting, optimization options, and ad types. Therefore, you can only choose one objective per campaign.
For example, if you choose Website clicks, your default bid will be per click, and Facebook will optimize your ads to get as many clicks as possible at the optimal price.
There are a few campaign objectives to choose from:
Brand awareness – Make people more familiar with your brand
When choosing Brand awareness as the campaign objective, your campaign is optimized to reach as many people as possible, who are more likely to pay attention to your ads.…