A complete overview of the two analytics tools: MixPanel and Heap Analytics. We’ll compare them by features, abilities, complexity and pricing to help you understand which tool is the right one for you, if at all.
Choosing the right analytics tool is a critical decision. Each tool offers different abilities, features, scale, and price ranges. Making the right decision means choosing the analytics tool that holds the abilities and features that are relevant to you, along with the right pricing for your business and traffic scale.
MixPanel and Heap are events based analytics tools and they are both a good fit for tracking events (not focusing mainly on traffic as Google Analytics), but unfortunately, they also require a lot of effort to set up properly, and a lot of maintenance while you go on and make changes in your website or product.
In this post we will cover:
- Why using an events based tool is an absolute must.