08 Sep 2016 By Asi Dayan

Best Practices to Name Your Ad Sets

Why is the way you name your ad sets is important?

Naming your ad sets and ads correctly can be a key factor for success in Facebook advertising, and will help you get better results. Using the right parameters in the names will help you understand which target audience, placements, and creatives performed better, without the need to manually enter the settings of each of them when optimizing later on.

If you just randomly name your ad sets and ads such as: “Ad Set 1” or “Blue Creative”, you will probably won’t remember what types of targeting, placements and images you used in each of them, especially if you use multiple ad sets and ads.

Name your ad sets in a way that it will contain this information.

When I structure my campaigns I always make sure my ad sets and ads names will contain every piece of information I need about them. This way I know which settings and creatives I used, and it helps me to compare and optimize results by just looking at the ad set name.

How to name your ad set with the important information?

Have everything you optimize your ad sets by in your ad set name. I will use this simple ad set name example to explain:

“Desktop – ma – 25-34 – product video – lookalikes+interests”

This ad set name contains every piece of information I need about it:

Desktop: The placement I chose – Desktop news feed.

Ma: The gender I’m targeting – Males

25-34: The age range I’m targeting – 25 to 34.

Product video: The creative I’m using – In this case a video featuring the product.

Lookalikes+Interests: The target audience I’m using. In this case, lookalikes and interests combination.

Luckily for me (and you), Facebook recently added a new feature to the Power Editor and Ads Manager that makes it even easier.

Use Facebook to name your ad sets right: “Rename Using Available Fields”.

This new feature helps advertisers rename their ad sets and ads so they will contain valuable information using available fields. Available fields are the settings you used.

When using this feature your ad sets and ads names will be updated automatically to contain valuable information about it.

How to use “Rename using available fields” for ad sets?

Step 1: When you finish setting up your ad set, scroll up back to the ad set name. Under the ad set name text box a link to “Rename using available fields” will appear.

 

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Step 2: A new screen will pop up, containing your available fields.

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This is where you choose the fields you would like to use in your ad set name. You can choose by any settings you have used in your ad set (Currently except placements).

Tip: Choose only the fields you will optimize by later on.

I chose these important fields:

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Step 3: After choosing which fields to use, Choose the formatting of the ad set name.

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The defaults are “-” to separate fields, and “,” to separate items in the field, but it’s completely customizable and you can choose to change it to anything you want. I chose to keep it as it is.

Step 4: Preview your ad set name, at the bottom of the pop-up screen.

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As you can see, my ad set now contains everything I need to know about this ad set:

25-44 – Targeted age group.

US – Geo-targeting (United states).

Digital marketing, Online advertising, Social media – The Interests I’m using.

All_Lookalike (US, 1%) – People who like Oribi – The lookalikes audience I’m using.

Tip: Since this feature is still lacking the placement name, which is very important, I would manually add the placements I’m using to each ad set name.

Step 5: Click rename and you’re done!

You can also use this feature to rename your ads.

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How to use “Rename using available fields” for Ads (Creatives)?

As in ad sets, your ad settings will be used as available fields to choose from.

Note – This feature does not fully work with dark posts.

Step 1: When you finished setting up your ad, scroll back up to the ad name. Under the ad name text box a link to “Rename using available fields” will appear.

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Step 2: The available fields screen will pop up.

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This is where you choose the fields to use in your ad name. I chose to add Call To Action, Headline and Ad Set Name, but of course you can choose whatever is important for you.

Tip: If you used this feature to rename your ad set by its settings, add your ad set name to the ad name, and it will contain them as well.

Step 3: Choose the formatting. It’s exactly as in ad sets renaming but has only fields separation.

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Step 4: Preview your ad name, at the bottom of the pop-up screen.

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As you can see our ad’s name contains the call to action “Learn More”, the headline “Facebook Ads Analytics”, and our Ad set name which contains all the other valuable information we need.

Step 5: Click “Rename” and you’re done.

Bottom Line: Name your Ad Sets and Ads in a way that will help you optimize them. Using the right fields will help you understand your results, especially when you will try to analyze them going way back in time.

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