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30 Nov 2016

5 Powerful SEM Tools to Help You Crush Your Competitors

With the increasing competition that is making search traffic harder and more expensive to get, it’s crucial for paid search marketers to know every possible trick and use any possible tool that can help beating the competition. Using these five tools will help you rank higher, write better ads, spy on your competitors, and get…

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23 Nov 2016

The Ridiculously Powerful Facebook Page Engagement Audience

Facebook made it possible for advertisers to create a custom audience based on people who interacted with their Facebook page. This ability opens up a new way for page owners to leverage their Facebook page engagement, and reach those users with highly targeted ads.   Why use the Facebook page custom audience? The new Facebook page engagement…

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22 Nov 2016

6 Google Analytics Updates from 2016 You Should Start Using

Now more than ever, it is crucial for every website owner and marketer to take data-driven decisions. Knowing your way around Google analytics and staying updated with the changes and improvements Google is rolling out is a key factor to achieve that. In this post, we will review the six most valuable Google Analytics updates from…

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13 Nov 2016

Reach More People on Facebook with the Interests Targeting Expansion

Let Facebook automatically expand your interests targeting and show your ads to more relevant people, but only if it can get you better results. One of the most powerful and easiest ways to get the right people to see your ads on Facebook is using interests targeting. Many advertisers get great results by using the…

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10 Nov 2016

4 Powerful Facebook Remarketing Lists You Haven’t Thought Of

Learn how to create these extremely effective remarketing lists to target with Facebook ads (and one bonus list you should definitely exclude). Remarketing is an extremely powerful way of targeting, but there’s more to it than just targeting users who visited your website. This post is about how to take FULL advantage of the Facebook…

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03 Nov 2016

6 Free Tools Every Facebook Advertiser Must Use

Get to know the essential tools that will help you master Facebook ads and get killer results. The competition on Facebook is increasing and so are the advertising prices. These 6 essential tools will help you get better results, and maximize your Facebook ads budget.   1. Adicted.io – Get creatively inspired (and spy on…

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19 Oct 2016

A Beginners Guide to Tracking with UTM Parameters

Learn how to use UTM parameters to know where your traffic is coming from. Knowing where your website traffic is coming from can be crucial. Does your traffic come from your social media channels? Or maybe from your blog? Which paid acquisition channel is bringing you more users? Where do you get your highest quality users from?…

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06 Oct 2016

Facebook Campaign Planner – How to Plan Killer Facebook Campaigns

And stop wasting budget on unnecessary tests. Finally, you can predict the cost of your campaigns with the new Facebook campaign planner. Originally made for brand campaigns, but can definitely help in assessing direct response campaigns as well. One of the great benefits of the planner is that you can create multiple variations, and then…

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26 Sep 2016

Facebook Automated Rules – Let Facebook Do the Work for You

Make your Facebook Ads budget even more efficient with automated rules. Learn all about why and how you should use automated rules. Creating automated rules is a new and very meaningful feature, that allows advertisers to automate the decision making and management of their campaigns. Setting up automated rules is very easy to do, and do…

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21 Sep 2016

Facebook vs LinkedIn – Why Facebook Is Better for B2B Marketing

6 Main reasons B2B marketers should use Facebook ads. It is common to think that B2B advertisers should use LinkedIn ads first. It makes sense since LinkedIn is a business network, but Facebook is actually a better channel for B2B advertising. What Makes Facebook better than LinkedIn? While LinkedIn is great to target people based…

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15 Sep 2016

Power Editor vs Ads Manager – Which One Should You Use?

And what is the difference between them? Getting killer results with Facebook ads starts with knowing everything about the Ads Manager and Power Editor. There are many powerful features, and more are being added on a weekly basis. Knowing all the Hidden features and little-known facts can be a game changer, in your constant efforts to…

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08 Sep 2016

Best Practices to Name Your Ad Sets

Why is the way you name your ad sets is important? Naming your ad sets and ads correctly can be a key factor for success in Facebook advertising, and will help you get better results. Using the right parameters in the names will help you understand which target audience, placements, and creatives performed better, without…

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30 Aug 2016

Facebook Ads Feature Review – Interests Performance Grade

Using interests targeting on Facebook is a killer way to reach the right audience. The only problem is that we were never able to know the real performance of each specific interest. Something I always wanted to know about my campaigns performance, is how each specific interest has performed. Since in most cases I had…

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25 Aug 2016

Facebook Ads Update Alert – ‘Adjust Ads Set Budget by Percentage’

Facebook is frequently improving their advertising system, and this time it’s with a well needed feature – ‘Adjust Ads Set Budget by Percentage’. In many cases advertisers change their ad sets budgets, daily or lifetime according to their performance. The question of how much to increase or decrease budgets is very common by Facebook advertisers,…

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24 Aug 2016

Facebook Ads Update Alert: ‘Replace Text in Names’ on the Power Editor

Finally it’s here. One of the features we’ve been waiting for the most. ‘Replace Text in Names’ will save you a lot of time and hassle, especially for you more advanced advertisers with multiple campaigns and ad sets. Facebook advertisers who manage multiple campaigns knows that they can duplicate their campaigns, ad sets or ads.…

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21 Aug 2016

Facebook Ads: The Ultimate Dictionary – What the Terms Really Mean

Mastering Facebook ads and getting killer results is all about understanding the variety of options you can use. Hidden features and little-known facts can be a game changer and improve your campaigns significantly. So what are the best practices for Facebook advertising? There are dozens of terms every Facebook advertiser should know inside and out.…

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26 Jan 2016

AdEspresso VS Qwaya – Which tool will help you get better results?

AdEspresso VS Qwaya: An inside look at the features these platforms have to offer,  the onboarding procedures of each and pricing plans. This post will help you decide which Facebook advertising tool is the best choice for your needs. Take a time machine back to 2013 and you would find Facebook Ads a challenging art…

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16 Nov 2015

53 killer tips to boost your Facebook, Twitter and LinkedIn ads

Mastering Facebook, Twitter and LinkedIn ads can be the key to bringing a massive amount of new leads at low costs. While Google Adwords focus is search driven traffic, advertising on social networks opens a new world of opportunities – new audiences, new ways to reach prospects and amazing segmentation options. The goal of this…

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Old Posts

14 Apr 2015

29 B2B Growth Hacks – The ULTIMATE List

Getting companies to buy your product starts with getting individuals to hear about it. Every significant sale starts with one person within the company who likes what you’re doing, likes it enough to push it within the organization. While traditional B2B marketing focus was on getting to the ‘right’ people by reaching them directly, growth…

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23 Oct 2014

The Email Templates That Got 50% Of Our Users To Answer

6 ways to get honest user feedback on your product Building a successful product is all about repeating this cycle as many times as possible :   “Speak with your users” is one of the most common pieces of advice you’ll hear. The problem is that it’s not that easy. You’ll usually hear back from…

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12 Aug 2014

Outsourcing Marketing : How $300/mo on oDesk Boosts Our traction by 14%

I’m a strong believer that marketing is an integral part of product and company strategy. Therefore, it can’t be done by agencies or third parties. I don’t believe someone else can write our posts, manage our blog or plan our campaigns. That is why we try to outsource any generic task. I want my marketing…

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16 Jul 2014

7 ways we increased our blog’s conversion rate by 260%

Writing great content. Choosing the right headline. Getting people to read it. What’s next? Sometimes we tend to neglect the last and most vital part of content marketing – converting blog readers to users. Think of it this way: increasing the conversion from your blog by even 10% gives the same result as raising the…

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07 Apr 2014

Distributing Content Marketing – The Complete Guide

Unfortunately, writing great content is not enough in order to build a successful blog. Here are 11 channels to use so people will actually read your awesome posts. What makes content marketing successful? In my opinion it’s 50% about the content, and 50% about distributing that content effectively so people will discover your posts. There’s…

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23 Feb 2014

Coding Marketing: How We Coded Our Way to 100K Unique Visitors

Can a team of hard-core backend developers do marketing? One of the main marketing challenges I faced over and over again was how to do effective marketing with a minimal or nonexistent budget. I always relied on the people I worked with, getting them to write, design and help me build creative campaigns. This didn’t…

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08 Oct 2013

The cold emails that got me meetings at Twitter, LinkedIn and GitHub

And why I stopped asking for intros   Let’s start with the results – Takipi went into public beta about 5 months ago. Although most of our users reached Takipi through different publications and our blog it was also very important for us to get to some large companies and brands. As Takipi requires installation…

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28 Aug 2013

Reverse Engineering Marketing : Where Do Other Sites Get Their Traffic?

Getting a peek at successful companies’ Google Analytics is probably a secret wish of most entrepreneurs and marketers.  Where does most of their traffic come from? How much is paid traffic? What type of content works best for them? After co-founding Takipi, one of the very first steps I made was to research (like crazy)…

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06 Jun 2013

The Dark Science Of Naming Your Post : Based On Studying 100 Blogs

Which posts get the most shares? With which title should you pitch your startup to bloggers? Here’s what I learned from reviewing posts from over 100 blogs, after sorting them from the most shared ones to the least. I’m in an interesting position these days, I lead the marketing at Takipi and the rest of…

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17 May 2013

How To Hire Ninjas : The Secret Advantage Of Small Startups

This post was originally published on OnStartups.com The post is also a part of this really great book “Managing Startups: Best Blog Posts” published by O’reilly in May, 2013 Call them ‘ninjas’, ‘rock stars’ or just great developers if you like. Other than being very talented, they all share one thing in common — it’s…

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23 Mar 2013

How We Tripled Our User Base By Getting Localization Right

This post was originally published on TheNextWeb Autocad WS has over 10M users. For 8.5M of these English is not a first language. Getting localization right that led to a huge growth in our download rate – from about 1500 per day to almost 5000, in less than 6 months.Translating the app is a significant part of…

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05 Mar 2013

Hacking First Meetings For Startups

In this great TED talk – “The art of asking”, Amanda Palmer shares how she built a successful music career, untied herself from a record label, and even managed to enjoy the process by asking – and mastering it. When building a startup asking is your default mode – you need to ask for money,…

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10 Feb 2013

The Arcane Art Of Cold Emailing Bloggers

The big day has arrived. Your product is ready to launch, you know exactly which bloggers you need to target, and all you have to do now is well, convince them to write about your product with only a few lines of email. Very few. In both of my companies I managed the marketing of…

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12 Dec 2012

15 Tricks Learned Getting My App’s Facebook Page From 0 To 100K Fans

  Running a successful Facebook fan page is often more about science and accuracy than about socializing. You probably already know this from your personal page – you can post great content at the wrong time or under an unattractive title and it will hardly be noticed. The AutoCAD WS app Facebook fan page now…

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04 Dec 2012

The ‘What Others Are Doing’ Trap

  You would expect a second startup to be all about using experience gained so far. It’s not. It’s about having the courage to follow your intuitions. It’s about losing the fear of having a different type of product, team or marketing strategy from other successful companies. When approaching any new task, from designing the…

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11 Nov 2012

What I learned from Survivor (the reality show) about managing a startup

Building a successful startup is a social game. All the crucial points in your startup’s life are social – convincing investors, understanding what your users are looking for, and even handling your co-founder or best employee who wants to quit just when you need them the most. One of the places I’ve learned the most…

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06 Nov 2012

7 ways to boost downloads -in less than a week, for under $1000

Now that I’ve written about how AutoCAD WS made it from 0 to 10M downloads, here is the extreme version or, in other words – the cheat sheet. While the ‘Guerrilla marketing’ guide is more about the strategy, these are seven quick, cheap and easy to implement tactics that help increase downloads. Each one of these…

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06 Nov 2012

How to use humor to increase your conversion rate. Seriously

I can clearly remember the day I stopped taking my product too seriously. My Chrome browser crashed, for the fifth time that day, before noon. The following appeared on my screen : for all you non-geek readers out there – please see Star Wars – “The Empire strikes back” Google got me to like them,…

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29 Oct 2012

The complete guerrilla marketing guide – From 0 to 10M downloads

A short version of this post was originally posted on TechCrunch. This post is the result of a long struggle, learning how to market a mobile app –  the main struggle most mobile app entrepreneurs experience.  I’m sharing the lessons I’ve learned, in the hope of shortening other entrepreneurs’ marketing learning curve. I never planned…

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